Responsibities:
Social Media Strategy:
Develop and implement a comprehensive social media strategy aligned with the goals and objectives of the school, focusing on increasing brand visibility, engagement, and audience growth.
Identify target audiences and tailor content and messaging to effectively reach and resonate with students, parents, alumni, staff, prospective families, and other stakeholders.
*Content Creation and Curation*:
Create original, engaging, and visually appealing content for social media platforms, including Facebook, Instagram, Twitter, LinkedIn, YouTube, and others.
Curate relevant and timely content, including news, events, student achievements, educational resources, and community initiatives, to keep followers informed and engaged.
Community Engagement:
Monitor social media channels for comments, messages, and mentions related to the school, and respond promptly and appropriately to inquiries, feedback, and concerns.
Foster meaningful interactions and conversations with followers, building positive relationships and enhancing the school's online reputation and brand image.
Campaign Management:
Plan, coordinate, and execute social media campaigns and promotions to support key initiatives, events, admissions, fundraising efforts, and other institutional objectives.
Track and analyze the performance of social media campaigns, using insights and metrics to inform future strategies and optimize content for maximum impact and engagement.
*Brand Advocacy and Influencer Outreach*:
Identify and cultivate relationships with brand advocates, alumni, and other key stakeholders to amplify the school’s message and reach new audiences.
Social Media Management:
Manage and maintain the school's presence on social media platforms, including creating and scheduling posts, updating profiles, and monitoring trends and best practices.
Stay informed about emerging social media trends, features, and tools, and explore innovative ways to enhance the school’s social media presence and engagement
